Bleach is a Japanese manga series written and illustrated by Tite Kubo. Bleach follows the adventures of Ichigo Kurosaki after he accidentally obtains the power of a shinigami a Japanese death personification similar to the Grim Reaper from Rukia Kuchiki.
Gaining these abilities forces him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife. Bleach has been continuously serialized in the Japanese manga anthology Weekly Shōnen Jump since August 2001 and has been collected in 37 tankōbon volumes as of February 2009. Since its publication, Bleach has spawned a substantial media franchise. The manga has been adapted into an animated television series produced by Studio Pierrot which is still ongoing in Japan as it adapts the story from the manga. The series has also spawned two original video animations (OVAs), three animated feature films, seven rock musicals, and numerous video games, as well as prompted the release of many types of Bleach related merchandise. Viz Media licensed the manga for English-language publication in the United States and Canada and has released 25 volumes as of December 2008. In addition, it has been publishing the chapters in Shonen Jump since November 2007. On March 15, 2006, Viz obtained foreign television and home video distribution rights to the Bleach anime. Cartoon Network began airing Bleach as part of its Adult Swim block on September 9, 2006 in the United States. The first film, Bleach: Memories of Nobody was released in North America on Region 1 DVD by Viz on October 14, 2008. Compilation volumes of the manga have sold over 50 million copies in Japan and reached the top of manga sales charts in the United States. The anime adaptation has been similarly received, rating as the 7th most popular anime television series in Japan in 2006, and in the top ten anime for America from 2006 to 2008. The series received the Shogakukan Manga Award for the shōnen demographic in 2005, and is among the best-selling manga properties in both Japan and America.
Plot: High school student Kurosaki Ichigo is unlike any ordinary kid. Why? Because he can see ghosts. Ever since a young age, he’s been able to see spirits from the afterlife. Ichigo’s life completely changes one day when he and his two sisters are attacked by an evil, hungry and tormented spirit known as a Hollow. Right in the nick of time, Ichigo and his siblings are aided by a Shinigami (Death God) named Kuchiki Rukia, whose responsibility it is to send good spirits (Pluses) to the afterlife known as Soul Society, and to purify Hollows and send them up to Soul Society. But during the fight against the Hollow, Rukia is injured and must transfer her powers to Ichigo. With this newly acquired power, so begins Kurosaki Ichigo’s training and duty as a Shinigami to maintain the balance between the world of the living and the world of the dead…
Reception
The first volume of the manga has sold over 1.25 million copies in Japan, and the original Japanese version of the manga series as a whole has sold over 50 million copies. In 2005, Bleach was awarded the Shogakukan Manga Award in the shōnen category. During 2008, volume 34 of the manga sold 874,153 copies in Japan, becoming the 12th best-seller comics from the year. Volumes 33 and 35 have also ranked 17 and 18, respectively. In total the manga has sold 3,161,825 copies in Japan during 2008, becoming 5th best seller series. North American sales of the manga have been high, with Volume 16 placing in the top 10 graphic novel sales in December 2006 & Volume 17 being the best-selling manga volume for the month of February 2007. The English version of Bleach was nominated for the “best manga” and “best theme” awards at the 2006 American Anime Awards, but did not win either category. It was nominated again in 2007 in the fields of “best manga”, “best actor”, “best DVD package design”, and “best theme”, but failed to win any awards. In a 2006 Internet poll by TV Asahi, Bleach was ranked as Japan’s seventh-favorite anime program. The previous year, it was ranked as the twenty-seventh favorite program.
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