Alex Gopher entered the French music scene in a pop band known as “Orange.” The band featured future stars Etienne de Crécy and both members of the band Air.
After the band’s breakup, Alex would collaborate with Etienne de Crécy and Air on future projects, but Gopher made a name for himself with You, My Baby, And I an album that combined elements of funk, house, and electronica. Before the album’s release, Gopher had created his own label, Solid. But Gopher’s masterpiece (at least to this point) would come in 2001. Asked by designer Yves St. Laurent for three tracks for their Yves’ catwalk show, Alex ended up composing ten tracks. He then asked French underground artist, Demon, to give the music a more “clubbier” feeling. The end result was a critically acclaimed album titled “Wuz,” which used elements found in “You, My Baby, and I” but had its own distinct sound.Alex Gopher continues to produce original tracks for Solid. He did release an EP titled “I Need Change” for BTK Records. In 2004, he again worked with Etienne de Crécy in remixing the Kraftwerk track ‘Aerodynamik’. In 2006, he released an album, called “Alex Gopher,” which focuses on his original purposes with “Orange.” It features pop rock songs similar to New Order and The Cure. He also continues to tour in Spain, Italy, Australia, Belgium, Switzerland, Germany, the UK and Brazil.
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